Adarsh Institute of Management & Information Technology (AIMIT) successfully organized ADASTRA 2026, an Intercollegiate Management Fest, on 19th August 2026. The fest provided a dynamic platform for students from various institutions to showcase their managerial skills, creativity, analytical abilities, leadership qualities, and competitive spirit through a range of management events.
From 07th August 2026, the marketing campaign for ADASTRA 2026 was undertaken through a coordinated effort of faculty and student coordinators under the guidance & leadership of the Director & Principal, Dr. R. Venkataraman, to reach out to prospective participating institutions and create awareness about the fest. Prof. Spoorthi S and Prof. Gautam Shivaraj served as the Faculty Coordinators and guided the students in planning, institution-wise outreach, follow-up, and participation conversion. The student marketing team was divided into different teams and was assigned specific colleges and geographical areas for systematic outreach. These also included the colleges which our students previous participated.
The marketing activities were broadly classified into On-Site Visits, Telemarketing, Social Media Marketing, and Network Marketing. The students visited various colleges and institutions across Bengaluru. During the On-Site Visits, students personally met faculty members, student coordinators and institutional representatives, explained the objectives, events and participation opportunities of ADASTRA 2026, distributed promotional
information, and encouraged colleges to register their teams. The visits also enabled the team to obtain direct feedback and establish institutional contacts for future collaborations.
The Network Marketing Team leveraged existing institutional, faculty, alumni and student networks to extend the reach of ADASTRA 2026. Faculty members and students approached their personal and professional contacts in various colleges and encouraged them to nominate teams for the fest.