Report of the Event by the Coordinator
The Marketing Club of AIMIT successfully organized an exciting and knowledge-driven club activity on 15 July 2026 at 3:15 PM in the AIMIT Auditorium. The event witnessed enthusiastic participation from students, who actively engaged in two competitive rounds designed to test their marketing knowledge and strategic thinking.
The first round consisted of a Gimkit-based quiz competition featuring 70 multiple-choice questions (MCQs) covering various topics in marketing, including consumer behaviour, branding, pricing, digital marketing, promotion, market segmentation, and marketing strategies.
. The gamified format created an energetic and interactive learning environment while encouraging students to think quickly and accurately.
Based on their performance in the Gimkit quiz, the top three scorers qualified for the second round titled “Marketing Pricing Premier League – Circuit Cricket.” This innovative round combined marketing pricing strategies with a cricket-themed challenge, requiring participants to make strategic pricing decisions to score points and outperform their competitors. The activity tested not only marketing knowledge but also critical thinking, decision-making, and strategic planning skills.
The finalists displayed remarkable confidence, creativity, and analytical ability throughout the competition. After an exciting final round, the participant with the highest overall score was declared the Champion of the Marketing Pricing Premier League and received appreciation for outstanding performance.
Program Outcome
- Improving students’ conceptual understanding of marketing principles.
- Enhancing analytical thinking and problem-solving abilities through competitive learning.
- Encouraging active participation and collaborative learning.
- Developing strategic decision-making skills in pricing and marketing scenarios.
- Increasing student engagement through gamified learning methods.
Building confidence and fostering a spirit of healthy competition among participants.